Understanding Subdomains in Wix Studio: Costs, Hosting, and Best Practices

When working with Wix Studio, one of the most important technical decisions you’ll make is whether to set up a subdomain or simply create a new page under your main domain. The choice can significantly impact your hosting costs, SEO strategy, and website management workflow.

1. How Wix Studio Treats Subdomains

In Wix Studio, each subdomain is treated as a completely separate website in the system. This means that:

• Individual Hosting Plan – Every subdomain requires its own paid hosting plan, independent of your main website’s hosting.

• Cost Implication – For example, if the standard Wix Studio hosting plan is ₹6,990 per year, that cost will apply to each subdomain you create.

• Separate Login Credentials – Each subdomain will have its own dashboard and login, meaning you (or your team) must manage them individually.

• Dedicated Traffic Analytics – Wix provides separate traffic monitoring and analytics for each subdomain, allowing you to track performance independently from your main site.

2. Design Flexibility

One benefit of using subdomains is full creative freedom:

• Completely Different Layouts & Designs – You can design your subdomain site to look entirely different from your main domain, with different themes, branding, or layouts.

• Independent Functionality – This allows you to run different campaigns, events, or services without affecting your primary website’s structure.

3. Subdomains vs. Pages in Wix Studio – Quick Comparison

Feature	Subdomain (e.g., promo.yourdomain.com)	Page / Subdirectory (e.g., yourdomain.com/promo)
Hosting Requirement	Requires its own paid hosting plan	Uses your existing hosting plan
Annual Cost (Wix Studio)	₹6,990/year per subdomain	₹0 extra (included in main hosting)
Login Access	Separate login & dashboard	Managed from the same main dashboard
Traffic Monitoring	Separate analytics for each subdomain	Combined analytics with main domain
Design Freedom	Completely different layout, theme, and branding possible	Shares main website’s template (but can be customized within limits)
SEO Authority	Treated as a separate site in search engines	Shares domain authority with main site
Use Case Examples	Microsites, event sites, different language versions, separate brands	Blog sections, product showcase pages
Management Effort	Higher (each subdomain must be updated separately)	Lower (all pages managed in one place)
Google Ads Tracking	Fully separate tracking possible	Integrated with main site tracking

4. When to Use Subdomains

Subdomains can be a smart choice in cases such as:

• Launching a new product microsite

• Hosting an event-specific website

• Running a completely separate brand identity under the same parent company

• Managing different languages or regions (e.g., fr.yourdomain.com for French content)

5. Saving on Wix Licenses: The Alternative

If your goal is to avoid paying for multiple Wix hosting plans, you can:

• Create separate pages on your main domain (e.g., yourdomain.com/promo) instead of a subdomain.

• Use these pages for Google Ads campaigns, landing pages, or specific marketing initiatives.

• Customize these pages to look unique while still sharing the hosting and SEO authority of your main domain.

6. Final Recommendation

• Choose Subdomain if you need a totally different website experience, brand identity, or region/language separation.

• Choose Pages/Subdirectories if you want to save on costs and manage everything under one hosting plan while still creating unique campaign landing pages.

✅ Key Takeaway In Wix Studio, a subdomain is technically treated as a completely new website. While it gives you maximum creative freedom and independent management, it also comes with an additional annual hosting cost (₹6,990) and requires a separate login. If you want to save on licenses, stick to creating extra pages under your main domain.